At the 28th Annual European Association of Urology (EAU) Congress in Milan, Europe's largest urology event with over 100 countries participating and over 14,000 visitors, healthcare professionals were urged to consider the impact of premature ejaculation (PE) on both men and their partners. During a symposium at the EAU Congress, sponsored by Menarini Group, entitled Premature ejaculation treatment: new perspectives for the couple, the following topics were discussed: PE as more than just a male